Yes, the word on the street is TRUE, there is a new Kid in town and he is growing popularity quickly! Cover Letter, you better feel threatened, because this Kid is going to bump you down the food chain. Who is this Kid? This Kid is dawning the new age of Cover Letters. With the changes in the market place, in particular, the mass amount of resumes that HR Manager and Recruiters have to go through, there isn’t enough time in a Cover Letter to grasp their attention. Thus we, as potential employees, need to think differently. Before I go into detail about this new age, let’s recap what a Cover Letter is supposed to accomplish.
1. It identified who you are. Not in lines of male/female, but who you are as a professional/expert in your line of work.
2. It uncovers your biggest career accomplishment and how you reached that goal.
3. It tells employers why they should read your resume.
Now, unfortunately, many people don’t get passed this step. Why? Perhaps they don’t know how to relay their experience on to the reader and it doesn’t entice them. Or, it could be that the candidate doesn’t know how to talk about themselves. It could be several reasons.
The biggest thing that I have noticed is that people don’t know how to become a salesman/woman. That’s right, you have to become an expert in SALES! Why? Ummmm, you want a job right? Well, what do you have to do to get the job?
“Oh yeah, that’s right! I have to SELL myself.”
No matter what job you are going for, either if it is an administrative assistant, teacher, or executive there is always an element of sales in that job.
“But Sam, I want to be a pencil pusher. There is no such thing as sales in my line of work.”
Really? What if you want a bigger budget for office supplies, or how about an upgrade in your phone, or pitching an idea that will help improve the workflow of paper? Is there not a hint of sales in doing that?
So why not sell yourself? With the market the way it is, and no hard evidence that the job market is improving dramatically, competition is still tough out there and we need to shift our job search approach.
Ok, so what is this new approach to Cover Letters? Remember what a Cover Letter covers? Well this new approach is very similar, it gets to the point quicker and is directed to the reader so that it entices them to read on.
I call this approach: Hybrid Statement/Strategic Statement. This replaces the boring as heck and very very very useless “Objective Statement”. Unlike the old technique where you have a title called “Objective”, with this approach there is no heading.
Here is what it contains:
1. Who are you?
a) This is a professional summary that is short and sweet. Example: Certified Human Resources Expert with over 5 years of experience working with C-Level executives in strategic HR planning and overseeing HR Operations.
2. What was your biggest “CAREER” accomplishment?
a) Short and sweet and to the point. Example: Reduced employee turnover rate from 40% down to 3% in two years.
3. What can you bring to the table?
a) This is the hardest statement for people to put down because we all hate to talk about ourselves. What is even more challenging is that this statement changes based on the company that you are applying to. The best way to figure out wha to put down is to look at the job description, in particularly the first few key components to the job. Why? Most companies will put their greatest need that the job will address near the top of the job description. For example let’s say that we were applying to XYZ, Inc. and in the job description is states: This position will be in charge of setting up and overseeing all payroll and time and attendance systems.
This is where your investigation techniques will come into play. Go on the social media sites like LinkedIn and Twitter and key word search XYZ, Inc. and see what comes up. In most cases you will find some sort of complaints or clues that this particular company had major problems with employees stealing company time for personal time. (This is just an example company and all facts aren’t true.)
Now that we know this information out and we know that we have the experience setting up payroll and time and attendance policies we can finally put in our third statement.
Example: With this experience along with completely revamping payroll and time and attendance systems/ policies for companies, will be able to work with management on new methods that will improve how payroll and time and attendance is tracked thus reducing errors and omissions.
Let’s put this all together:
Certified Human Resources Expert with over 5 years of experience working with C-Level executives in strategic HR planning. Reduced employee turnover rate from 40% down to 3% in 2 years. With this experience along with completely revamping payroll and time and attendance systems/ policies for companies, will be able to work with management on new methods that will improve how payroll and time and attendance is tracked thus reducing errors and omissions.
Remember this is just an example. In some cases you may not be able to find what the key issue is within the firm. In this case create a statement on a topic that you have encountered the most or have the most experience with and how it will help the company improve. This is your sales pitch that will increase the probability of your reader reading on and hopefully contacting you quicker.
This approach has worked extremely well with other people who I have worked with including my own. Since implementing this new approach call backs have increased by 40%! This is proof that we are all capable of doing the job, we just need to know how to relay that experience on the resume to the reader.
Your thoughts and comments are always welcome!
Yes this can be an HR nightmare! Especially if alcohol is involved, employees dressing suggestively, employees failing to attend for good reason, co-workers flirting with other co-workers or even their significant other, employees brining uninvited guests or children, employees forgetting that the company holiday party is an actually company party not some wild insane dance club (see picture to the left), etc.


I have heard a lot of people talking about the Employee Free Choice Act and the changes that will come with it. Yes, it is currently on the table in Washington, just not the number one issue on Obama’s plate. Regardless if the bill passes or not, I can guarantee that Labor Reform will happen and businesses must prepare for it.